Course curriculum

  • 1

    Day 1

    • Mission Impossible: Maintaining Creativity and Motivation During A Crisis - Jason Keath, Social Fresh

    • Three Ways to Build Brand Trust When The Future Is Uncertain - Tina Starkey, Stop Soldier Suicide

    • JetBlue’s Social Response Strategy During The Crisis: Integrity - Laurie Meacham, JetBlue

    • Content Calendar Planning In A Crisis - Emily Pritchard, The Social Lights

    • The Adapted Funnel: How To Adjust Your Social Ads Strategy [PANEL]

    • The Power of Social Media Research [INTERVIEW] - Rand Fishkin, SparkToro
  • 2

    Day 2

    • The Live Event Promotion Checklist - Sue Funke, A&E

    • Out of Touch: Engaging With The Right Tone [Panel]

    • Winning Strategies For Scale With Snapchat Ads - Savannah Sanchez, The Social Savannah

    • A Customer Story Telling Format That Gets Results - RJ Thompson, University of Pittsburgh

    • The Case for More Bad Ideas - Jason Keath, Social Fresh

    • How Execs Can Best Lead During A Crisis - Scott Monty, Scott Monty Strategies

    • How To Navigate And Win on Emerging Social Platforms - Nick Cicero, Conviva

    • The Future of Marketing After Coronavirus - Adrian Parker, Patrón Tequila

    • Why Your Customer Should Be The Hero of Social [PANEL]
  • 3

    Day 3

    • Understanding The Shift In Video and Consumer Conversations On Facebook - Ken Johnston, Facebook

    • How To Overcome Visual Content Challenges - Chad Mitchell, TD Bank

    • How to Stay Relevant: There’s No Business As Usual [Panel]

    • Empathy: The New Marketing During COVID19 - Miri Rodriguez, Microsoft

    • Finding Efficiency In Your Social Media Budget - Zontee Hou, Media Volery

    • Reinventing Your Video Strategy [Panel]

    • The Art of Perseverance - Guy Kawasaki, Remarkable People Podcast

    • TikTok: Bringing Generations Together Under Quarantine - Kimberly Price, Merkley+Partner

    • The Virtual Content Team Toolkit - Lauren Teague, Convince & Convert

    • How Social Teams Can Do More With Less [Panel]