Course curriculum

  • 1

    Day 1

    • The Future of Social in 2020 (Panel)

  • 2

    Day 2

    • The State of Social Media in 2019 - Jason Keath & Nicole D'Alonzo, Social Fresh

    • More Than a Meme - Developing a Social Brand Personality that Sells (Panel)

    • The 50 Freshest Social Marketing Tools Today - Sarah Evans, Sevans Strategy

    • Creating A Modern Content Machine - Josh Karpf, Keurig Dr. Pepper

    • Building Thriving Communities With Creativity, Not Cash - Nikki Sunstrum, University of Michigan

    • Expecting More From Influencer Marketing - Jim Tobin, Carusele

    • Branded vs. Landed: Tailor Your Social Ads To Objective - Jessica McGlory, Bombas

    • Selling Social In: Building Bigger Teams, Budget, and Support (Panel)

    • The Future Of Social Is Relatability - Brian Fanzo, iSocialFanz

    • Auditing Your Social Marketing For Mobile Outcomes - Akili Ferrill, Facebook

  • 3

    Day 3

    • A Creativity Cheat Sheet For Your Brand’s Social Style - Jason Keath, Social Fresh

    • Conscious Social Media Lessons From A Nonprofit Pro - Tina Starkey, Stop Soldier Suicide

    • The Process Behind Compelling Social Video (Panel)

    • The Decision Journey: How To Create Intentional Content - Lauren Teague, Convince & Convert

    • Community In The Social Space: How To Lead With Your Followers - Kara Cronin, Shine

    • Top Measurement Mistakes Social Media Marketers Make (And How To Fix Them) - Amber Naslund, LinkedIn

    • Create Facebook & Instagram Ads That Will Deliver In 2020 - Susan Wenograd, Aimclear

    • The Craft Of Content: Moving Beyond Best Practices - Leah Feygin, Twitter @leahfeygin

    • TikTok: If It’s Not Fun, You’re Doing It Wrong - Dave Jorgensen, Washington Post

    • Closing Expert Q&A