Course curriculum

  • 1

    Day 1

    • Radical Transparency for Connecting with Customers - Carolyn Kopprasch, Buffer

    • 3 Key Audiences That Create Successful Social Ads - Justin Kistner, Mixpo

    • Interview: Carolyn Kopprasch, Buffer

    • Create a Content Strategy in 12 Minutes - Chris Moody, Oracle

    • The Power of Participation Marketing - Daina Middleton, Twitter

    • Look At Me! Advanced Content Promotion Strategies - Andrada Morar, Ketchum

    • How To Leverage Facebook Groups as Human Marketing - Laurie Mueller, Facebook

    • The Stand Out Effect of Working Well with Influencers - Jamie Simoni, American Eagle

    • The Power of Content Upgrades - Chris Brogan, Owner Media

    • Interview: Chris Brogan, Owner Media

  • 2

    Day 2

    • The Patron Paradox: The #1 Tequila Still Has Something to Prove - Adrian Parker, Patrón

    • Audience Intel for Building a Stronger Community - Karianne Stinson, Priceline

    • An Insider’s Guide to Content Creation in the Field - Anthony Quintano, Today Show

    • Interview: Adrian Parker, Patron

    • Keeping Your Strategy on Target with Social ROI - Brandon Andersen, Cision

    • Secrets to Content Creation and Distribution at Scale - Jim Tobin, Ignite Social Media

    • How to Embrace Complaints and Turn Bad News to Good - Jay Baer, Convince & Convert

    • Closing Audience Q&A - Savannah Peterson, Karianne Stinson, Jim Tobin, Jason Keath