Course curriculum

  • 1

    Main Stage, Day 1

    • Unstuck: How To Give Your Social Content A Creative Edge - Jason Keath, Social Fresh

    • The Story Format: How To Thrive In A Story-First Social Media World (Panel)

    • Micro Budget. Mega Impact. Making Your Social Media Budget Work Smarter, Not Harder- Tina Starkey, American Cancer Society

    • The New Rules Of Brand Storytelling- Ekaterina Walter, Author of The Laws of Brand Storytelling

    • How To Source And Target The Right Content To The Right Audience- Sonja Likness, Duke University

    • 10 Underused Social Ad Formats To Master - Amelia Tran, Essence Global

    • Escaping The Sea Of Sameness Through Thumb- Stopping Social Media Content - Chris Marino, American Express

    • Leveraging Your Unseen Awareness Machines- Shannon Paul, Fifth Third Bank

    • Live Streaming: Bringing Fans Into The Moment (Panel)

    • An Interview: Facebook Focus- Increasing Engagement- Katie Richman, Facebook

  • 2

    Main Stage, Day 2

    • The Social Fresh Mindset - Jason Keath, Social Fresh

    • The Power Of Personalizing The Social Media Experience - Whitney Reynolds, Kimpton Hotels

    • The Shift Back To Engagement (Panel)

    • Bionic Consumers: Building Customer Loyalty In The Era Of Big Data- Zontee Hou, Media Volery

    • Social + Statistics, Not Your Average Metrics Discussion- Lauren Teague, Convince & Convert

    • Be Where They Are. Go Where They're Going: Share, Sell, And Serve You Customers From Their Side Of The Story- Chris Brogan, Media Group

    • Starbucks: How To Find And Connect With Micro Communities In Social, Madeline Moy, Starbucks

    • Twitter Focuses: The Power Of Purpose- Mike Dupree, Twitter

    • Building A Video Marketing Strategy That Entertains- Tatiana Holifield- Arthur, BET

    • Closing Expert Q&A (Panel)

  • 3

    Workshops, All

    • Your Social Video Needs A Strategy- Brian Fanzo, ISocial Fanz , Jennifer Watson, Weather Channel

    • Facebook Ads Are Dead, Long Live Facebook Ads- Ryan Cohn, Sachs Media Group

    • Finding The Content Template Solution That Increases Your Engagement And Discussion- Tyler Anderson, Stefanie Cainto, Casual Fridays