Course curriculum

  • 1

    The Template: Step by Step Guide to Content Marketing Success

    • Welcome: Read This First

    • The Content Marketing Template [PDF]

    • Intro

    • Step 1: One Goal

    • Step 2: Resources

    • Step 3: Personas

    • Step 4: Sources

    • Step 5: Test

    • Step 6: Home Run

    • Step 7: Singles

    • Step 8: Schedule

    • Step 9: Promote

    • Step 10: Reporting
  • 2

    Content Marketing Tips From HP, LinkedIn, Oracle, Lilly Pulitzer, and Chris Brogan

    • Owning The Purpose of Your Content: A Conversation with Chris Brogan, Owner Mag

    • Answering Your Customer's Questions: A Conversation with Chris Moody, Oracle

    • Instagram and Focusing on One Platform: A Conversation with Eleni Tavantzis, Lilly Pulitzer

    • Content for Lead Generation: A Conversation with Jason Miller, LinkedIn

    • Be Realistic About Your Content Resources: A Conversation with Paula Berg, HP
  • 3

    Content Marketing Resources

    • Expert Recommended Content Marketing Tools

    • Top Tips from the Experts